Our Source Morocco Gold

 WHERE MOROCCO GOLD EXTRA VIRGIN OLIVE OIL COMES FROM

‘Unknown' Morocco - with a rich heritage in olive cultivation

Nestling in the foothills of the Atlas Mountains, the Beni-Mellal region, about 200km from Marrakesh, produces olive oils of nationwide reputation, but are currently little known in Europe. The quality of the olive oil produced in Morocco is now being recognised through a recent survey by the International Olive Oil Council.

With a long heritage of growing olives, Morocco has been producing this ‘liquid-gold’ from the time of the Romans.

 The area benefits from a unique micro-climate ideal for olive cultivation, mild winters, and warm, dry summers. Long considered a ‘noble’ food by its local population, the region’s award winning olive oils now enjoy a national reputation.

Centenary trees and traditional maasras (presses) testify to the centuries of olive cultivation .

Traditional European olive oil producers in Italy, Spain and Greece have been plagued by drought, disease and crop failure which has seen prices soar and accusation of fraud and adulteration. Morocco is ideally placed to fill the gap created by European producers.

RECENT CHANGES

Morocco has a long heritage of producing olives and making oil. In recent years there has been considerable investment in modernisation by the Moroccan government and business.

The Moroccan government has implemented ‘Project Green’, a strategic initiative to dramatically increase the area of olives under cultivation from around 720,000 hectares to 1,300,000 hectares by 2020, an increase of over 80%.

Morocco Gold is the result of generations of knowledge, natural farming methods, combined with rigorous testing and traceability.

 WOMEN IN AGRIGULTURE

Empowering women and helping reduce poverty

Morocco Gold is produced by a cooperative which activity encourages women into agriculture. The agriculture sector in Morocco employs about 40% of the nation’s workforce, making it the largest employer in the country. Women make up around 43% of this workforce.

Growth in agriculture is, on average, at least twice as effective in reducing poverty as growth in other sectors and is known to reduce poverty directly by raising farm incomes, and indirectly by generating employment and reducing food prices.

Empowering women to participate in agricultural organizations gives emphasizes gender equality and gives them greater influence over household income and expenditures, which typically helps to reduce household poverty and benefit children.

"Sustainability and the environment are at the heart of our olive growing practices."