Morocco has been producing high quality olive oil for millenia, from the time of the Romans. The existence of centenary trees and traditional presses (maasras), testify to the antiquity of olive oil production. Indeed, olive oil has long been considered a noble food by the local population.
The benign climate makes Morocco a ‘Garden Of Eden’ on the doorstep of Europe and the ideal location for olive cultivation with mild winters and warm, dry summers. The soils in the main olive-growing regions are rich and deep, and generally have an equal balance of clay and coarse sands.
However, despite now being the fourth largest producer of olive in the world, (Morocco harvested an estimated 2 million tons of olives in the most recent 2018/19 harvest), the quality of Moroccan olive oil is relatively little known outside of the country.
Researchers, using industry standards, published a report on the quality and purity of Moroccan olive oil in the journal Food Chemistry. They classified 94 percent of samples tested as extra virgin olive oil and only 6 percent as virgin olive oil.
Morocco Gold extra virgin olive oil comes from groves in the foothills of the Atlas Mountains. The specific soil conditions of the Beni Mellal region, together with the mild winters and summers, caressed by hot winds from the Sahara, make ideal growing conditions for Morocco Gold olives.
Nurtured with love for generations, using only traditional, natural methods, Morocco Gold retains its distinctive flavour to offer the finest sensory experience.
Women In Olive Oil Production
The agriculture sector in Morocco employs about 40 percent of the nation’s workforce, making it the largest employer in the country.
Growth in agriculture is, on average, at least twice as effective in reducing poverty as growth in other sectors and is known to reduce poverty directly by raising farm incomes, and indirectly by generating employment and reducing food prices.
Women make up, on average, 43 percent of the agriculture labour force in developing countries, and 50 percent or more in some parts of Africa. Empowering women to participate in agricultural activity gives them greater influence over household income and expenditures, which typically helps to reduce household poverty and benefit children.