How To Read The Label

Extra Virgin Olive Oil Benefits, History & Culture

How to Read Olive Oil Labels

Top Tips For Understanding Extra Virgin Olive Oil During National Nutrition Month.

Updated April 17th

National Nutrition Month March 2023
National Nutrition Month March 2023

If you need an excuse to the health benefits of extra virgin olive oil in your diet then National Nutrition Month must surely be it!  

At Morocco Gold we love to support National Nutrition Month and this year its theme is ‘Fuel for the Future’ : eating with sustainability in mind. Care of the environment is at the heart of the farming methods used to produce Morocco Gold extra virgin olive oil. Even the left-over paste after pressing is turned into briquettes for domestic fuel in rural areas. This reduces cutting down trees for firewood and so prevents soil erosion.

Sustainability and care for the environment is then carried forward into our carefully designed bottle and packaging designs which are fully recyclable with no waste.

As part of this month of celebration, we are going to share some practical tips on how extra virgin olive oil can be one of the best nutritional choices you make.  This will include:

When it comes to choosing your bottle of extra virgin olive oil, we know there is a lot of choice!  So, what is important and how can you read and understand the label? 

Extra Virgin Olive Oil For Wellness: How To Read The Label

This handy article from The Daily Meal summarises the key things to look for on your olive oil label. It includes details such as Harvest Date and Use-By Date, all of which are important to note as they have a direct link to Olive Oil Freshness. At Morocco Gold, we ensure all of our labelling information is clear and transparent, including substantial information about the key health benefits of the olive oil within.

It’s important to read the label on extra virgin olive oil before purchasing in order to make sure you are getting the highest quality product. Usually extra virgin olive oil will have phrases like ‘cold-pressed’ or ‘first cold pressed extra virgin olive oil’ labelled on the bottle, indicating that a chemical-free process was used in its extraction. Taking extra time to read the label ensures you get the best extra virgin oil for your culinary needs!

When it comes to choosing your bottle of extra virgin olive oil, we know there is a lot of choice!  So, what is important and how can you read and understand the label?

The olive oil label is a hallmark of the quality and grade of any reputable extra virgin olive oil. Recent research has found that a third of the olive oil being sold in the UK was either fake or in breach of quality standards. Practices include:

  • Falsely labelling poor quality oils as Extra Virgin Olive Oil or Virgin Olive Oil
  • Marketing olive oils from different countries / origins as (for example) ‘Italian’
  • Mixing oils of dubious provenance
  • Use of vegetable oils disguised using artificial colouring and additives

These practices may well have been exacerbated by the impact of blight and adverse weather conditions in EU producer countries in attempts to recover lost volume and value. Our aim to re-establish consumer trust and confidence in Extra Virgin Olive Oil as ‘the original superfood’ through setting a new standard for authenticity, traceability and the guarantee of Extra Virgin Olive Oil quality with the information included on our olive oil labelling.

The UK and other markets have experienced challenges due to olive oil supplies from Europe being affected by poor harvest and blight across a number of key olive growing regions.

In particular, we include the results of our annual harvest analysis on each and every bottle of Morocco Gold Extra Virgin Olive Oil so our customers can see at a glance the quality of our oil.

Our labelling enables our customers to make well informed choices about the olive oil they prefer. That is why we put alot of attention on our olive oil label.


Morocco Gold Rear Olive Oil Label for 2017/18 Harvest

REQUIREMENTS TO QUALIFY AS EXTRA VIRGIN OLIVE OIL:  There are strict conditions that apply to defining olive oil as extra virgin

OLIVE OIL TESTING :  Our extra virgin olive oil is tested in Morocco by ONSSA (National Office for the Sanitary Protection of Food Products). We carry out further independent testing to IOC standards to re-confirm extra virgin quality. There are strict rules governing the requirements to qualify olive oils as extra virgin, these include:

  • ACIDITY: Must be <= 0.8%
  • PEROXIDE:  Must be <= 20 MEQ O2/kg
  • WAX CONTENT: Must be <= 250 MG/KG
  • UV ABS K232 :  Must be <= 2.50
  • K232 :  Must be <= 0.22

In addition, to quote health benefits, POLYPHENOL levels must be >= 250 MG/KG

PRODUCT ORIGIN : The origin of the olives used to make the oil, this information is required by European regulation and law

DATE OF HARVEST : When the olives were picked and pressed

MOROCCO GOLD LOT NO. : Unique harvest lot no. for traceability purposes

BEST BEFORE : The period of time in which the product is guaranteed to maintain original flavour and properties

LOCATION OF BOTTLING PLANT : Address / postcode of bottler

REFERENCE : Unique Morocco Gold bottling batch number for traceability purposes

MOROCCO GOLD REGISTRATION : Company identification

STORAGE INFORMATION : The best way to store the product in order to maintain its unique quality and flavour

NUTRITIONAL INFORMATION : A breakdown of the dietary contents and properties of the oil, per 100ml

NET QUANTITY : The net amount of olive oil in the bottle (liters or milliliters)

e SYMBOL : Indicates can be sold throughout Europe

EAN-13 : Short for European Article Number, this 13 digit product identification code is used on all globally traded goods: the first 9 digits refer to the product manufacturer, the following 3 digits refer to the specific item or product code – and the last digit is a checksum number used to confirm that the code has been generated properly