Continuing our articles about why Morocco Gold extra virgin olive oil has been so successful
Summary
- We are delighted to say that after 5 years, Morocco Gold extra virgin olive oil consistently appears on page 1 of Google under the search ‘best online extra virgin olive oil retailers in the world’.
- Here, we explore just some of the reasons why Morocco Gold has been so successful
Contents
- Morocco Gold Extra Virgin Olive Oil: An Internet Product
- Why Do People Choose Morocco Gold Extra Virgin Olive Oil?
- Morocco Gold Extra Virgin Olive Oil Has Maintained A Consistently High Level Of Polyphenols.
- What Contributes To The High Polyphenols In Morocco Gold Extra Virgin Olive Oil?
- Preserving The Goodness Of Morocco Gold Extra Virgin Olive Oil Polyphenols.
- Quality Control & Testing Of Morocco Gold Ensure Genuine Extra Virgin Olive Oil
- Morocco Gold Extra Virgin Olive Oil Internet Packaging Morocco Gold Extra Virgin Olive Oil Now Has Worldwide Distribution
Morocco Gold Extra Virgin Olive Oil: An Internet Product
From the very beginning, Morocco Gold extra virgin olive oil was conceived as an internet product, with a presence in some prestigious ‘flagship’ retailers like Fortnum & Mason and Partridges Of London.
We are delighted to say that after 5 years, Morocco Gold extra virgin olive oil consistently appears on page 1 of Google under the search ‘best online extra virgin olive oil retailers in the world’.
Morocco gold now has customers in:
Australia, Austria, Bahrain, Bangladesh, Belgium, Brazil, Bulgaria, Canada, CH, Czech Republic, Denmark, Finland, France, United Kingdom, Germany, Ghana, Guam, Hong Kong, Hungary, Iceland, IE, India, Indonesia, Ireland, Italy, Jamaica, Japan, Jersey, Korea, Republic of, Latvia, Malaysia, Malta, Mauritania, Mexico, Monaco, Morocco, Mexico, Netherlands, New Zealand, Nigeria, Norway, North Macedonia, Pakistan, Philippines, Poland, Portugal, Puerto Rico, Qatar, Romania, Saudi Arabia, Serbia, Singapore, Slovakia, South Africa, Spain, Sweden, Switzerland, Thailand, United Arab Emirates, United States of America, Virgin Islands, U.S., Zimbabwe.
We are also delighted to say that around 2/3 of all bottles of Morocco Gold is for repeat customers who have chosen to make Morocco Gold extra virgin olive oil part of their health and wellbeing lifestyle choices.
I bought Moroccan Gold and several other “high end” olive oils. We did a taste test and hands down we all agreed, this was the best. Thank you.
Jeff Gordon
Why Do People Choose Morocco Gold Extra Virgin Olive Oil?
Morocco Gold extra virgin olive oil has defined exacting product specifications and rigorous quality- control procedures. Our exacting standards go well beyond the minimum specification for extra virgin olive oil which states that the acidity level must be less than or equal to 0.8%. Over the past 5 years, Morocco Gold extra virgin olive oil has consistently achieved acidity levels of between 0.2% and 0.3%.
Morocco Gold Extra Virgin Olive Oil Has Maintained A Consistently High Level Of Polyphenols.
Polyphenols are nature’s antioxidants, and they play a pivotal role in elevating the health benefits of extra virgin olive oil. At Morocco Gold, we take immense pride in the high polyphenol content of our oil, which contributes to its robust flavour and health-enhancing properties. Polyphenols are known for their ability to combat inflammation and reduce oxidative stress, making them a valuable addition to a balanced diet.
Our rigorous quality control process ensures that every bottle of Morocco Gold Olive Oil retains its rich polyphenol content. This commitment to excellence not only results in an oil that’s bursting with flavour but also one that offers numerous health advantages. By choosing Morocco Gold, you’re choosing an oil that prioritizes your well-being.
What Contributes To The High Polyphenols In Morocco Gold Extra Virgin Olive Oil?
The high polyphenol content of Morocco Gold extra virgin olive oil is dependent on three factors. First is the variety of the olive, secondly the climate and terroire of the growing region and thirdly the actual time in the growing season that the crop is harvested.
Morocco Gold is pressed from the Picholine Marocaine, the only type of olive to go into Morocco Gold. Oil from this variety is renowned for it’s high polyphenol count, oxidative stability and longevity.
Our olives are grown in a valley that is about 2,000 feet above sea level. This helps to create the additional climatic challenges that encourage polyphenol uptake within the olive tree. It is also an area with naturally occurring high phenols in the soil itself.
Thirdly, our olives are picked when the fruit is young and green. As the olives age on the tree, the colour of the olive changes to red and then black, the size of the olive increases thus producing more oil, but the polyphenol level decreases. There is a great deal of expertise within the farming community where we source our oil to ensure that the harvest is collected at the optimum time to maximise the polyphenol level.
Preserving The Goodness Of Morocco Gold Extra Virgin Olive Oil Polyphenols.
Morocco Gold goes to great lengths to preserve the polyphenol content of our extra virgin olive oil. This includes our bottle which has the advantage of being a fully integrated design, coming with all ancillaries, cap, pourer insert and tamperproof closure. The patented, thicker, dark glass also helps to preserve the longevity of Morocco Gold.
The tamperproof closure also means that our bottles cannot be refilled with lower quality oil, thus guaranteeing the quality of Morocco Gold extra virgin olive oil. Our bottle is fully recyclable.
Quality Control & Testing Of Morocco Gold Ensure Genuine Extra Virgin Olive Oil
A key issue within the olive oil sector, particularly within established European producing countries is adulteration of olive oils and fraud, with many claiming to be extra virgin quality when they are not. Morocco Gold’s processes are designed to eliminate such risk and guarantee authenticity.
Our oils are tested in Morocco by ONSSA (Office National de Securite Sanitaire des Produits Alimentaires) to ensure extra virgin quality. Our oil is then further tested in the UK to International Olive Council standards. Uniquely, Morocco Gold publishes the key results of our testing on each and every bottle placing it well ahead of regulatory / legislative requirements for the sector. This sets a new standard for authenticity, provenance traceability and quality for the extra virgin olive oil sector.
Morocco Gold Extra Virgin Olive Oil Internet Packaging
A key to the success of Morocco Gold extra virgin olive oil is our bespoke internet packaging. In normal ‘brick & mortar’ retailing, there are around 7 ‘touch-points’ or ‘hand-offs’ within the supply chain. However this number of touchpoints increases dramatically for internet retailing to in excess of 50. Our internet packaging is specially designed to withstand the rigors of this handling, to enable our oil to be delivered, intact, to our customers worldwide.
This bespoke internet packaging solution won a Gold Award at the prestigious Innovative Packaging Awards 2019.
Morocco Gold Extra Virgin Olive Oil Now Has Worldwide Distribution
When we commenced Morocco Gold 5 years ago we had a single fulfilment and distribution centre based in the UK. We now have multiple fulfilment and distribution centres closer to our customers to improve delivery and reduce costs. Our centres are now : in the UK, two in the USA, in Canada, the Netherlands with an additional centre being opened in Australia. This gives Morocco Gold a truly global reach enabling this wonderful extra virgin olive oil to be enjoyed by cultures and cuisine around the world.