MOROCCO GOLD CELEBRATES FORTNUM AND MASON LAUNCH WITH SUPPORT OF MOROCCAN EMBASSY
First of its kind, British-Moroccan brand, Morocco Gold is celebrating its super premium single estate, extra virgin olive oil being sold in London’s Fortnum and Mason. The London launch event held in the up-market department store’s food hall was attended by Moroccan ambassadors; Soumia Bouhamidi, the Deputy Head of Mission for the Moroccan Embassy in the UK and Marouan Abousif, the embassy’s Economic Counselor. Recognising Morocco Gold’s unique efforts to showcase Morocco’s quality exports to UK consumers, the embassy ambassadors committed their support of the extra virgin olive oil brand.
Bob Watson, Director and co-founder of Morocco Gold says: “We are delighted to have arrived in London’s Fortnum and Mason. Being a high-end store with a royal warrant, it’s a perfect fit for our luxury single estate, extra virgin olive oil. We were honored to be joined at the store launch by ambassadors for the Moroccan Embassy in London; the expansion of olive oil production is a major strategic initiative for the Moroccan government, as is the growth of Moroccan women employed in the olive oil industry and we are extremely proud to help drive both of these objectives through our unique British-Moroccan partnership.”
Morocco Gold is the first Moroccan Extra Virgin Olive Oil in the UK market. It boasts a subtle yet distinctive green fruitiness which comes from the Picholine olive. The oil has a fresh and vibrant flavour with hints of sweet almonds, fresh turf and herbs; a clean light finish, and the distinctive peppery sensation of extra virgin quality olive oils.
Morocco Gold olives are grown using only natural, traditional methods and generations of knowledge, hand-picked early in the season when the fruit is young, then cold pressed within 24 hours of harvest to guarantee extra virgin quality. The oil is pressed by a local cooperative which actively supports schemes to create employment for women in agriculture. Empowering women to participate in agricultural co-operatives gives them greater influence over household income and expenditures – which typically helps to reduce household poverty and benefit children.