Why Morocco – Our Source

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Why Morocco?

At our tasting events we are regularly asked about where our extra virgin olive oil, Morocco Gold comes from. Firstly, most people think ‘Italian’ or ‘Spanish’ olive oils and are really surprised that Morocco is also a source of high-quality extra virgin olive oil.

Morocco Gold extra virgin olive oil is made from olives grown in the foothills of the Atlas mountains in Morocco, where the unique micro-climate and geology provides ideal conditions for olive growing.

Beni Mellal Region Olive Trees Harvested
Beni Mellal Region: Where The Olive Trees Are Harvested

Morocco has been producing high quality extra virgin olive oil for centuries – from the time of the Romans. Here is a short summary of this wonderful and fascinating country.

Berber Morocco

The area of present-day Morocco has been inhabited since Neolithic Time (since 8000 BC), a period when the Maghreb was less arid than it is today. The Amazigh people, commonly referred to as Berbers or by their regional ethnic identity (Chleuh), most likely arrived at roughly the same time as the inception of the region. In the classical period, Morocco was known as Mauretania, although this should not be confused with the modern-day country of Mauretania.

Roman & Pre-Roman Morocco

Volubulis Morocco
Volubulis Morocco

North Africa and Morocco were slowly drawn into the wider emerging Mediterranean world by Phoenician trading colonies and settlements in the late Classical period. The arrival of Phoenicians heralded a long engagement with the wider Mediterranean, as this strategic region formed part of the Roman Empire, as Mauretania Tingitana. In the fifth century, as the Roman Empire declined, the region fell to the Vandals, Visigoths, and then Byzantine Greeks in rapid succession. During this time, however, the high mountains of most of modern Morocco remained unsubdued and stayed in the hands of their Berber inhabitants.


The Arab Alaouite Dynasty eventually gained control. Morocco was facing aggression from Spain and the Ottoman Empire that was sweeping westward. The Alaouites succeeded in stabilizing their position, and while the kingdom was smaller than previous ones in the region, it remained quite wealthy. In 1684, they annexed Tangier.

Welcome to Morocco

Morocco is a gateway to Africa, and a country of dizzying diversity. Here you’ll find epic mountain ranges, ancient cities, sweeping deserts – and warm hospitality.

Morocco offers a taste of the exotic for travellers who are interested in discovering a moderate Muslim country. It boasts a combination of natural wonders, windy old medinas and an immense history.

The top 10 places not to miss, when traveling to Morocco are: Djemaa El Fna Square, the Majorelle Gardens, the Mosque of Koutoubia, the Erg Chebbi Dunes, the Cascades D’Ouzoud Waterfalls, the Roman Ruins of Volubilis, the Todra Gorge, Ait Benhaddou Kasbah, Kasbah Taourirt and the Batha Musuem and Gardens. 

Erg Chebbi Dunes
Erg Chebbi Dunes

From Saharan dunes to the peaks of the High Atlas, Morocco could have been tailor-made for travellers. Lyrical landscapes carpet this slice of North Africa like the richly coloured and patterned rugs you’ll lust after in local cooperatives.

Atlas Mountains Morocco
Atlas Mountains Morocco

Atlas Mountains

The mountains – not just the famous High Atlas but also the Rif and suntanned ranges leading to Saharan oases – offer simple, breath-taking pleasures: night skies glistening in the thin air, and views over a fluffy cloudbank from the Tizi n’Test pass. On lower ground, there are rugged coastlines, waterfalls and caves in forested hills, and the mighty desert.

Ancient Medinas

Morocco’s cities are some of the most exciting on the continent. Join the centuries-old trail of nomads and traders to their ancient hearts, from the winding medina maze of Fez to the carnivalesque street-theatre of the Djemaa el-Fnaa in Marrakesh.

Djemaa El Fnaa
Djemaa El Fnaa

In the rocky deserts medinas are protected by kasbahs, on the coast by thick sea walls. But it’s not just a heritage trip, as Morocco’s cities are forward-facing too, with glitzy new urban design in Casablanca, Rabat and Tangier looking to the future as well as paying homage to their roots.

Moroccan Activities

Enjoying Morocco starts with nothing more strenuous than its national pastime – people-watching in a street cafe with a coffee or a mint tea. Use the opportunity to plan your next moves – hiking up North Africa’s highest peak, learning to roll couscous, camel trekking in the desert, shopping in the souqs or getting lost in the medina. Between the activities, you can sleep in boutique riads, relax on panoramic terraces and grand squares, and mop up delicately flavoured tajines – before sweating it all out in a restorative hammam.

Traditional Life

Morocco is a storied country, that has, over the centuries, woven its ties to Sub-Saharan Africa, Europe and the wider Middle East into whole cloth. Its mixed Arab and Berber population forms a strong national identity, but an increasingly youthful one, taking the best of its traditions and weaving the pattern anew – from the countryside to the city, from the call to prayer from the mosque to the beat of local hip hop. Morocco has a hundred faces and sounds, all ready to welcome the traveller looking for spice and adventure.


Morocco has a variety of accommodations from which to choose. In the larger cities, such as Casablanca and Tangier, there are a number of international hotels including the Ramada, Sheraton and Hyatt Regency. However, throughout all of the major cities and in the metropolitan centres of Morocco, excellent five star hotels that offer the luxury of their international counterparts but with local charm and hospitality are available.

However, many travelers find that the best accommodations in Morocco are Riads, which are traditional Morocco homes that have been converted into small hotels and private guest houses. Riads are usually located inside the older districts throughout Morocco which are steeped in culture.

A Typical Riad In Morocco
A Typical Riad In Morocco

Modern Morocco

Morocco rejoined the African Union in 2017. With its growing economy, stable government, proximity to Europe and moderate brand of Islam, and is now making a bold bid to assume the mantle as the leader of the African Arab and Islamic states.

“Africa is the future – and the future starts today.” King Mohammed VI, the current ruler.

Morocco Quick Facts

Kingdom of Morocco: (Al Mamlaka al-Maghrebiya)
Capital of the country: Rabat
Biggest city: Casablanca
Language: Arabic (official), Berber dialects, French often the language of business, government and diplomacy
Literacy:Total Population: [52%] Male: [66%]; Female: [44%]
Religion: Muslim
Government: Constitutional Monarchy
Chief of State: King Mohammed VI
Prime Minister: Driss Jettou
Area: 446,550 km² (56th biggest country in the world)
Population: 36 million
Population Density: 72 People per square kilometer
Age of Population: 0-14yrs Males: 5,355,388; Females: 5,156,762
Area:172,413 square miles; slightly larger than California
GDP: $4,600
Year of Independence: 1956
Currency: Dirham (MAD;DH) 100 Dirhams about 10 Euros / $13 US 
Notes: DH 10, 20, 50, 100 & 200. 
Coins: DH 1, 5 & 10/5, 10, 20 & 50 centimes
Calling code: +212
Local Timth: Greenwich Mean Time
Weights & Measures System: Metric