Health Benefits

Luxe Pack Monaco is the largest platform for creative packaging manufacturers in the world. It is a strategic event for the packaging industry with a major focus on innovation and differentiation. It is the showcase event for tomorrows trends offering an unparalleled global vision of the latest packaging solutions. The guest of honour this year was designer and visionary Ross Lovegrove who has worked with luxury brand names like Louis Vuitton, Hermes and Apple Computers.

Luxury brands are now consistently looking for sustainable solutions for their products.

At Luxe Pack there were innovations which included :

Therefore, we were delighted to be invited by our packaging partner DS Smith to the Luxe Pack 2019. This is this a most prestigious event, to not only showcase our internet packaging, but also to allow attendees to enjoy the great taste of our amazing extra virgin olive oil, Morocco Gold.

Morocco Gold Packaging

Already a Gold Award winner at the Starpack Innovative Packaging 2019 awards, our own E-Commerce packaging is designed for :

• Strength & Durability – ~Being able to withstand the additional handling (up to 50 touch-points) involved in e-commerce supply and provide the protection necessary for a high-quality, glass product to be shipped world-wide.

• Environmental Sustainability – the design is tailored to fit the Morocco Gold bottle with no need for any further packaging (polystyrene chips, airbags etc.). There is zero wastage. The pack is easily collapsible and fully re-cyclable.

• Anonymity – while from the outside there is no external indication of the high-value of the product contained in the pack.

• Enhanced Customer Experience – simple to open with no need for tools scissors etc. and easy to flatten and recycle. As a consequence on opening, the pack delivers the ‘wow’ factor, reinforcing brand values and communicating the story of Morocco Gold extra virgin olive oil.

The Morocco Gold E-Commerce pack enables this wonderful, premium quality extra virgin olive oil from this amazing new source to reach health conscious food lovers around the world.

About Morocco Gold

Morocco Gold is a luxury brand product. It is a superior quality, single estate Extra Virgin Olive Oil from an entirely new source for the UK and international markets. Firstly, the oil is produced from olives grown in the foothills of the Atlas Mountains. This unique micro-climate and geology provides ideal conditions for olive growing. Morocco Gold combines centuries of local cultivation and harvesting knowledge, Our rigorous traceability and quality assurance procedures bring a locally considered ‘noble food’ to international markets.

Morocco Gold has a distinctive green fruitiness, hints of sweet almonds, fresh turf and a hint of herbs. It has the distinctive ‘pepperiness’ (but not too aggressive) of a fine extra virgin olive oil giving Morocco Gold a clean, well balanced finish. Morocco Gold has already won gold awards for taste.

In other words Morocco Gold is created from the pure and natural soil, sun and rain only.

We are truly delighted that Morocco Gold has won recognition amongst a strategically varied selection of global experts within the creative packaging industry.

Post Update: We won first prize for our packaging!

How We Have Been Able To Deliver The Best Olive Oil – Worldwide

^{Updated May 2nd 2023}

UPDATE:  Morocco Gold was therefore truly delighted to be the GOLD AWARD WINNER at the prestigious Starpack Packaging Industry Innovation Awards. Past winners include Coca-Cola, Dyson, Chivas Regal whiskey and many more household names.

The Judges Comments :

Great ideas and beautifully presented product. Cleverly assembled and very impactful when the pack is opened.

Starpack Packaging Industry Innovation Awards

Morocco Gold recently attended the Packaging Innovations London 2018 at London’s Olympia as guests of DSSmith. We wanted to highlight the premium ecommerce packaging we had been developing alongside DSSmith.

Morocco Gold is a luxury extra virgin olive oil from an entirely new source. The bottle, labelling and presentation reflect a premium product that is now being sold in high-end retailers like Fortnum & Mason and Partridges of London. We created a premium ecommerce package that we describe below.

The quality and presentation of packaging on display at the show was truly awesome with a range of new materials, state-of-the-art processing, luxury finishing and environmentally sustainable solutions.

We were however struck that the vast majority of the packaging on display was for in-store presentation, with very little packaging specifically created for ecommerce / internet retailing. We did ask exhibitors – ‘what do you do for on-line sales?’ – to be given the answer – ‘we put it in another box!!’

Currently available to trade customers, over the past 5 months, Morocco Gold has worked with DS Smith to design a bespoke solution specifically to meet our requirements for internet sales direct to end consumers. We were immensely impressed by the extensive researches that DS Smith had carried out to understand both the logistical rigours of ecommerce sales, including the dramatic increase in handling of product during delivery (up to 50 hand-offs), to customer expectations when products arrive and the opportunity to use packaging to enhance the customers experience – the ‘wow!’ factor.

The design solution that we have jointly developed is: as robust as a house-brick, to ensure each and every bottle of Morocco Gold arrives intact; anonymous from the outside – nobody can guess the value contained; easy to open – with a simple tear-strip; no wastage – no excess packaging, polystyrene chips, bubble wrap etc; completely recycle-able. And when you do tear the strip and open the box – the unique story of Morocco Gold is revealed as well as the luxury designed bottle of this fantastic new extra virgin olive oil.

Although from the outside, probably the most anonymous looking item in the show, we were delighted to note that the Morocco Gold ecommerce solution was drawing huge attention.

To see video link about our packaging follow this link