The Vital Commitment Behind Our Extra Virgin Olive Oil
Morocco Gold is proud to work in partnership with the dedicated and highly skilled Moroccan people. Their centuries’ old culture and experience helps us to deliver the very best extra virgin olive oil to your table.
This World Hunger Day on May 28th, we are delighted to celebrate the vital role that agriculture has in Morocco’s culture and economy. The agriculture sector in Morocco employs about 40 percent of the nation’s workforce, making it the largest employer in the country.
Growth in agriculture is, on average, at least twice as effective in reducing poverty as growth in other sectors and is known to reduce poverty directly by raising farm incomes, and indirectly by generating employment and reducing food prices.
And, according to The Hunger Project, supporters of World Hunger Day:
Hunger is not just about food. Hunger and poverty are inextricably linked to a nexus of issues including: the rights of women and girls, income opportunities, health, education, social justice, the environment, and climate change.
Morocco Gold Olive Oil Supports Women in Agriculture
At Morocco Gold, we passionately believe in supporting the communities which provide us with the exceptional olive fruits which go into our extra virgin olive oil.
We are, as a global community, becoming more protective of our own health and wellbeing and increasingly invested in the origins of the food and drink we enjoy at our tables. Moroccan Gold olives are grown using only natural, traditional methods. Nothing is added or taken away, so that the result is solely dependent on the soil, the sun, the rain and the time of harvest.
Women make up, on average, 43 percent of the agriculture labour force in developing countries, and 50 percent or more in some parts of Africa. Empowering women to participate in agricultural activity gives them greater influence over household income and expenditures, which typically helps to reduce household poverty and benefit children.
Morocco Gold is leading the way in transforming the Moroccan olive oil sector and setting a new standard for the industry. We work closely with a local co-operative, largely consisting of women.
Morocco Gold is proud to support the empowerment of Moroccan women through employment in the agricultural sector.
Why Is Morocco Gold The Best Extra Virgin Olive Oil?
Extra virgin olive oil has been an important product in Morocco for centuries. The country’s inhabitants have harnessed the health-boosting and taste enhancing properties of the humble olive fruit to add rich flavours to traditional Moroccan delicacies for countless generations.
Traditionally, Morocco has had some fierce competition from its olive oil producing Mediterranean neighbours, but the North West African country is now the fourth largest producer of olive oil in the world.
According to a recent report in Morocco World News Moroccans consider olive oil to be one of the healthiest foods they consume daily.
Morocco’s traditional sector boasts 11,000 “ma’asras,” the traditional Moroccan olive press. Ma’asras operate intermittently depending on the size of the harvest and – historically – have met individual or local consumption needs.
Researchers, using industry standards, published a report on the quality and purity of Moroccan olive oil in the journal Food Chemistry. They classified 94 percent of samples tested as extra virgin olive oil and only 6 percent as virgin olive oil.
At Morocco Gold, we are delighted to work with the people of Morocco, harness their traditions and experience and introduce the highest quality Moroccan extra virgin olive oil to an international market.
And we believe we have done just that. Our new 2021 Harvest is now available for purchase and is even more packed with rich flavour and health-giving properties than ever before.
What Gives Morocco Gold Extra Virgin Olive Oil The Edge For Taste?
Like most olive oil from the country, Morocco Gold Extra Virgin Olive Oil comes from the Picholine Olive variety. Our olives are picked early in the harvesting season when the fruit is young. This gives Morocco Gold its distinctive green fruitiness, hints of sweet almonds, fresh turf and a hint of herbs. It has the distinctive ‘pepperiness’ of a fine extra virgin olive oil giving Morocco Gold a clean, well balanced finish that delivers an elevated gastronomic experience for food lovers.
The Really Good News? Production Of Extra Virgin Olive Oil In Morocco Is Increasing!
According to the International Olive Council, Morocco produced 36,000 tons of olive oil. In 2019, they’re up to 145,000 tons and it continues to rise. And, as production has increased, so has the quality. In 2020 Morocco won three awards at the NYIOOC World Olive Oil Competition.
We are delighted to see Moroccan Olive Oil being recognised by the international community and look forward to playing our part in that ongoing success. We are constructive in helping women in agriculture and will continue along this route.