Introducing Morocco Gold Harvest 2021 : Now Available To Purchase
It’s a bold claim. We realise that. But we are also very confident in our belief that Morocco Gold Extra Virgin Olive Oil is the best olive oil currently available on the market. And here are our top five reasons why.
1.It Has A Higher Concentration Of Polyphenols Than Ever Before
Our new harvest contains an impressive Polyphenol count of 644mg/kg – the highest yet seen in our Extra Virgin Olive Oil. So why is this important?
In short, Polyphenols are naturally occurring compounds in olives which have powerful anti-inflammatory and antioxidant qualities which can benefit your health in a huge variety of ways.
Some of the benefits of polyphenols include:
- Reduction of “bad” cholesterol.
- Treatment of inflammatory conditions, such as asthma.
- Lowering blood pressure.
- Protection against cancer.
Polyphenols are believed to reduce morbidity and/or slow down the development of cardiovascular and neurodegenerative diseases as well as cancer. Biological activity of polyphenols is strongly related to their antioxidant properties. They tend to reduce the pool of reactive oxygen species as well as to neutralize potentially carcinogenic metabolites. Scientific studies present the ability of polyphenols to modulate the human immune system by affecting the proliferation of white blood cells, and also the production of cytokines or other factors that participate in the immunological defence.
As you can tell, high-phenolic olive oils are not only food, they are also medicine. But polyphenols degrade over time, so the higher the parts per million (ppm) of polyphenols is at bottling, the more polyphenols will remain in the bottle over time.
2. It Is From Morocco
Asked to name an olive oil producing country, many people may opt for the perceived market leaders such as Italy or Spain. Although Morocco is the fourth largest producer of olives in the world, the quality of its extra virgin olive oil is relatively little known outside the country itself. However, the benign climate makes Morocco a ‘Garden Of Eden’ on the doorstep of Europe and the ideal location for olive cultivation with mild winters and warm, dry summers.
The soils in the main olive-growing regions are rich and deep, and generally have an equal balance of clay and coarse sands. Morocco Gold extra virgin olive oil comes from groves in the foothills of the Atlas Mountains. The specific soil conditions of the Beni Mellal region, together with the mild winters and summers, caressed by hot winds from the Sahara, make ideal growing conditions for Morocco Gold olives.
3. Our Production Processes Are Exceptional From The Very First Stage
At Morocco Gold, we know that producing the best extra virgin olive oil is a labour of love that starts well before the first fruit is picked.
The specific soil conditions of the Beni Mellal region, together with the mild winters and summers, caressed by hot winds from the Sahara, make ideal growing conditions for Morocco Gold olives. The existence of centenary trees and traditional presses (maasras) testify to the longevity of olive cultivation in this area.
Groundwork and tillage is carried out once or twice a year: once in winter to facilitate rainwater infiltration into the soil, and in spring to rotate the soil.
Planting is done at the beginning of Spring. There is some permitted intercropping of cereals, also almond trees, that contribute to the hint of almonds in Morocco Gold.
In addition to natural rainfall, which is generally sufficient in the geographical area, trees are irrigated as needed during the period of vegetation of the olive tree, normally until the end of September.
Fruiting sizing and assessment of the maturity of the olive is carried out annually. The planned date of harvest is agreed based on the maturity index of the olives, also the generations of experience of the olive farmers. Harvesting will then normally take place between the end of October and beginning of December.
4. Our Olives Are Harvested By Hand And Cold-Pressed
Morocco Gold olives are harvested by hand using flexible combs. Nets and tarpaulins are placed on the ground to avoid contact between the olives and the ground.
Aerated boxes are used for the immediate transport of the harvested olives from the orchard to the crushing unit. On receipt, the olives are checked to ensure their quality, in particular colour and appearance and to eliminate any defective or malformed olives.
The olives will then pass through a stripper to removes any impurities. They are then washed and drained before processing. Leaf stripping and washing eliminate impurities, whether of vegetable origin such as leaves, twigs or mineral matter such as dust, earth, stones and other solids. Washing not only improves the quality of the product but also extraction efficiency.
Extraction of oil is carried out in a two-phase continuous process. This minimizes handling of the olives and maintains strict control of hygiene.
Grinding of the olives is carried out using a metal hammer mill which is made of stainless steel. The paste obtained then undergoes a kneading or malaxation process which is the fundamental operation to separate the solid and liquid phases. This kneading operation is carried out for 40 to 50 minutes at temperatures not exceeding 28 ° C. In this way, the extracted oil may be labelled: cold-extracted oil or cold pressed oil. This creates the Morocco Gold new harvest.
5. We Set A New Standard For Authenticity, Traceability And The Guarantee Of Extra Virgin Quality.
We are so proud of everything that goes into Morocco Gold Extra Virgin Olive new harvest that we can’t wait to put it all on the label! The label is a hallmark of the quality and grade of any reputable extra virgin olive oil and we update ours with each new harvest to ensure our customers are fully informed. Unfortunately, practices including false labelling and mixing of oils may well have been exacerbated by the impact of blight and adverse weather conditions in EU producer countries in attempts to recover lost volume and value.
Our aim to re-establish consumer trust and confidence in extra virgin olive oil as ‘the original superfood’ through setting a new standard in authenticity and traceability. Our labelling enables our customers to make well informed choices about the olive oil they prefer.