Extra Virgin Olive Oil: Buying The Right One

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Why Morocco Gold Is Best Choice Extra Virgin Olive Oil

Updated 11th February 2021

Olive oil is one of the world’s most ancient foods and it’s one of the most common cooking ingredients. In fact, there’s probably a bottle sitting in your pantry right now. As well as tasting delicious, the best extra virgin olive oils are packed with heart-healthy polyphenols. With so many olive oils on the market buying the right extra virgin olive oil can be difficult.

However, this kitchen staple is often shrouded in confusion: regular vs. extra virgin olive oil: what’s the difference; what is the best brand of extra virgin olive oil to buy; what is the highest quality extra virgin olive oil; is it OK to cook with extra virgin olive oil?

“Extra virgin olive oil is so versatile because there are many flavours, notes, and colors,” says New York chef and food stylist Jennifer Ophir. “In that respect, it’s like wine.” And like wine, it can be intimidating. But don’t let intimidation stop you from enjoying this highly delicious and healthy ‘superfood’.

Buying The Right Extra Virgin Oil
Our tastings at Fortnum & Mason are always an event

Think Of Extra Virgin Olive Oil As Olive Juice.

“Extra virgin olive oil is a fruit juice,” explains Nicholas Coleman, chief oleologist (fancy term for olive oil expert) at Eataly NY. And when fresh, that juice can be a bit intense. Similar to dark chocolate and craft beers, good, fresh extra virgin olive oil has notes of bitterness.

“Fresh oils can have a pungent, lingering black pepper finish that slowly trails off in the back of the throat,” says Coleman. The amazing and sometimes intense peppery sensation is a marker of high-quality extra virgin olive oil. It occurs because of the polyphenols found in high quality extra virgin olive oil that provide the anti-inflammatory and antioxidant properties.

For Extra Virgin Olive Oil Fresher Is Always Better.

“extra virgin olive oil is adversely affected by several factors including time passed since its pressing, heat, light, and air,” says Steven Jenkins, olive oil expert and author of The Food Life.

At Morocco Gold we take great care to ensure the longevity of our extra virgin olive oil. The selection, early harvesting of our olives, carefully controlled handling and pressing of our olives. As well as the specialist nature of our glass bottle. Designed with a darker green tone and thicker glass wall to maximise protection from UV rays that can interact with and alter foodstuffs. This means that our extra virgin olive oil, if stored in cool conditions, will have an extended shelf life.

To help extend the life of your extra virgin olive oil, be sure to store the bottle in a dark, cool place away from direct sunlight.

What Is Extra Virgin Olive Oil Good For?

“Olive oil adds depth and dimension to virtually any dish,” says Ophir. However, experts like Coleman have careers tasting and assessing the subtleties of olive oil. Hundreds of olive varieties are cultivated around the world, and dozens are valued for producing delicious oil. Different varieties absolutely have different flavour profiles and personalities. In conclusion the end result of the oil is determined by much more including the geography, method of harvesting and pressing.  Again, think wine!

If you’re at a store that allows you to taste extra virgin olive oil, take advantage! We love holding our tasting sessions for Morocco Gold extra virgin olive oil at Fortnun & Mason in London and look forward to continuing these after ‘lockdown’.

Which Is The Best Extra Virgin Olive Oil?

Extra-virgin olive oil like Morocco Gold is the highest quality. It contains no more than 0.8 percent oleic acid (virgin olive oil contains up to 2 percent). Typically, our extra virgin olive oil has around 2% – 4% oleic acid. The acidity comes from free fatty acids and can be detected only in a laboratory. An expert panel of olive oil-tasters (yes, this is a job) must also discern that extra virgin olive oil is up to par and has no taste defects.

“Extra-virgin oil tastes good, smells good, looks good, is good for you, and brings out wonderful flavours you didn’t know existed in all of your favorite foods,” Jenkins says.

Extra Virgin Olive Oil For Cooking.

You can of course cook with extra-virgin olive, you’ll get a wonderful taste and plentiful health benefits. Olive oil is an incredible ingredient, and the cornerstone of the famous Mediterranean diet. Exquisite olive oil elevates everything it touches—salads, grilled veggies, meat and seafood, soups, stews, pasta, and risotto really do go from good to awesome when anointed with extra virgin olive oil like Morocco Gold. “It’s the perfect bridge between tradition and innovation. It can be utilized in a plethora of culinary applications with astounding results,” says Coleman.

Go ahead and pop some bottles of Morocco Gold extra virgin olive oil.

Setting A New Standard For Authenticity And The Guarantee Of Extra Virgin Olive Oil Quality

The UK and other markets have experienced challenges due to olive oil supplies from Europe being affected by poor harvest and blight across a number of key olive growing regions.

In addition, research has found that a third of the olive oil being sold in the UK was either fake or in breach of quality standards. Practices include:

  • Falsely labelling poor quality oils as extra virgin olive oil or virgin olive oil
  • Mixing and marketing olive oils from different countries / origins
  • Mixing oils of dubious provenance
  • Use of vegetable oils disguised using artificial colouring and additives

These practices may well have been exacerbated by the impact of blight and adverse weather conditions in EU producer countries in attempts to recover lost volume and value. Our aim to re-establish consumer trust and confidence in extra virgin olive oil as ‘the original superfood’

through setting a new standard for authenticity, traceability and the guarantee of extra virgin olive oil quality with the information included on our labelling.

In particular, we include the results of our annual harvest analysis on each and every bottle of Morocco Gold extra virgin olive oil so our customers can see at a glance the quality of our oil.

Morocco Gold Extra Virgin Olive Oil Labelling Information

To help with buying the right oil our labelling information includes:

OLIVE OIL TESTING :  Our extra virgin olive oil is tested in Morocco by ONSSA (National Office for the Sanitary Protection of Food Products). We carry out further independent testing to IOC standards to re-confirm extra virgin quality. There are strict rules governing the requirements to qualify olive oils as extra virgin, these include:




UV ABS K232:


Must be <= 0.8%

Must be <= 20 MEQ O2/kg

Must be <= 250 MG/KG

Must be <= 2.50

Must be <= 0.22

In addition, to quote health benefits, POLYPHENOL levels must be >= 250 MG/KG

PRODUCT ORIGIN : The origin of the olives used to make the oil, this information is required by European regulation and law.

DATE OF HARVEST : When the olives were picked and pressed.

MOROCCO GOLD LOT NO. : Unique harvest lot no. for traceability purposes

BEST BEFORE : The period of time in which the product is guaranteed to maintain original flavour and properties

LOCATION OF BOTTLING PLANT: Address / postcode of bottler

REFERENCE : Unique Morocco Gold bottling batch number for traceability purposes

MOROCCO GOLD REGISTRATION : Company identification

STORAGE INFORMATION : The best way to store the product in order to maintain its unique quality and flavour

NUTRITIONAL INFORMATION : A breakdown of the dietary contents and properties of the oil, per 100ml

NET QUANTITY : The net amount of olive oil in the bottle (liters or milliliters)

e SYMBOL: Indicates can be sold throughout Europe

EAN-13: Short for European Article Number, this 13 digit product identification code is used on all globally traded goods: the first 9 digits refer to the product manufacturer, the following 3 digits refer to the specific item or product code – and the last digit is a checksum number used to confirm that the code has been generated properly

PRODUCTION CODE: A special number that links the product to its originating production batch

Our labelling enables our customers to make well informed choices about the extra virgin olive oil they prefer. The helps the customer when coming to buying the right oil.